Sara Petroff S.C.A.
With degrees in both Visual Fine Arts and Interior Design, Sara has served as the curator and artistic director of Toronto's prominent Petroff Gallery for over 20 years, coached countless artists in their professional practice, juried art shows, taught art and sat on several boards and advisory committees in the arts, all the while dreaming that it should be her artwork up on those gallery walls!
In 2013 Petroff sold the gallery to establish Petroff Design, a thriving Interior Design, and Art Consulting practice, with the intent of striking a balance between her day job in front of the computer and her dream job in the studio, hands dirty, pushing the medium and creating something from nothing.
Sara has been an arts advocate and invited speaker at OCAD University, Sheridan College School of Craft & Design, the Toronto Outdoor Art Fair, and the Art Gallery of Mississauga. She continues to serve on Advisory Committees at the McMichael Art Gallery for the Emerging Artists & Mentorship Program, Fleming College School of Art, and the Women’s Art Association of Canada.
Sara Petroff’s works have received awards for Best in Show and Peoples Choice at the Artist’s Network outdoor exhibitions. Through a vigorous jurying process, Sara has become an elected member of the Society of Canadian Artists and the Women’s Art Association of Canada.
Drawn to rescuing traces of time on memory-filled papers, Sara Petroff’s mixed media sculptural collages are intended to reframe obsolete ephemera in a new light.
Working in a multitude of media, layering & molding these papers, Sara breathes new life into old items, repurposing & reinvesting them with new meaning & narratives.
These works draw upon her experience in and love of art history, calligraphy, sculpture, interior design, and construction and satisfy this need to simultaneously hang onto and let go of the past. These are multi-media narratives of lives lived, sculpted from papers, mixed with history, and tempered with memory.
Often in the form of clothing, these artworks are never intended as historical costumes, but rather to serve as an intimate & familiar space, into which the viewer brings forward their own memories.